Content writing

What is my content writing about?

As a content writer, I make sure your content (copy) attracts attention, is readable and holds interest. This depends on good content but, in my role as a writer, it relies on my ability to fine-tune and cut out unnecessary information. Making something shorter and clearer can be more challenging than writing lengthy, wordy, confusing texts. When I write, it is my task to make readers want to read on or find out more. My skills in copy-editing and proofreading also support my writing.

I prefer plain language principles in my writing. Plain language makes content accessible to readers and means that they can understand the content the first time they read it. That said, I can also write to the needs of specific contexts, which means I can waffle a bit as needed or keep content in a preferred style. I respect the client’s need and am committed to ensuring their credibility.

My services as a content writer:

  • Professional reports
  • Articles
  • Blog posts
  • Curriculum vitaes and personal/professional profiles

Happy clients

‘The quality and timeliness of her work has been exemplary. She has an attention to detail, takes time to understand the brief and is action-oriented. Alexis is responsive, a strong communicator and delivers to deadlines.’ (Anphia Beyers, DFYD, Australia)

‘I was struggling for months on end to secure interviews for work, leaving me unemployed for far too long. I then reached out to Alexis who brought in her expertise to assist me with my CV and LinkedIn profle. Employers were attracted to my CV and profile and I received multiple contacts and oppurtunities. I am now employed and couldn’t be more grateful for the work she did, which I know made the difference.’ (Damion van Douw, account manager, Pretoria)

‘There’s a great power in words, if you don’t hitch too many of them together.’

Josh Billings

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