Content & copy-writing

Content writing

Content writing involves researching and creating content according to a specified need. Information must be accessed from a variety of reputable sources and must be collated to make sense. I’ve researched and written content for a variety of clients with different needs.

Content writing also relies on editing and proofreading skills to ensure clarity of content and clear communication.

 

Copy-writing

Copy-writing makes sure the content attracts attention, is readable and holds interest. It depends on good content but also the ability to fine-tune and cut out unnecessary information. Making something shorter and clearer can be more challenging than writing lengthy, wordy, confusing texts. It is the task of the copy-writer to make readers want to read on or find out more.

 

My services as a content and copy-writer:

  • Professional reports
  • Articles
  • Curriculum vitaes, resumes, personal/professional profiles
  • Branding and marketing material

 

 

‘The whole is greater than the sum of its parts.’

Aristotle